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Rutgers School of Business – Camden

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Dr. Maureen (Mimi) Morrin

Emeritus Professor

Marketing

Email: mmorrin@camden.rutgers.edu

Ph.D., New York University

View CV PDF

Dr. Morrin’s research focuses on sensory processing, investigating the effects of scent, touch, and sound on the consumer decision-making process. At RSBC, she served as Associate Dean of Graduate Studies and Director of the Master of Science in Business Analytics program. Dr. Morrin, who enjoys teaching courses such as Customer Analytics and Database Marketing, has received several awards for her teaching, including the Rutgers School of Business Award for Teaching Excellence.  She has served as Co-Editor of the Journal of Marketing Research and Associate Editor of the Journal of Consumer Psychology and has received several awards for her research including the Board of Trustees Award for Excellence in Research.  She received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising at Ted Bates and brand management at James River Corp and Playtex Family Products, and she has consulted for several packaged goods firms.

Research Interests: Consumer Behavior; Sensory and Experiential Marketing

Courses Taught: Consumer Behavior; Customer Data Analytics; Database Marketing; Marketing Management

Representative Publications:

  • Gupta, Sachin, Peter Danaher, Vikas Mittal, and Maureen Morrin (2024). Mitigation in Marketing: Concept, Definition, and Scope, Journal of Marketing Research, 61(4), 587-597.
  • Gupta, Sachin, Peter Danaher, Vikas Mittal and Maureen Morrin (2023). A Manuscript’s Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research, Journal of Marketing Research, 60(5), 835-846. https://doi.org/10.1177/00222437231188507
  • Liu, Mengmeng, Maureen Morrin, and Boyoun Chae(2022). ‘Stop Arguing!’ How Childhood Exposure to Interparental Conflict Affects Consumer Response toward Product Review Dispersion,  International Journal of Research in Marketing, 39(4, December), 1093-1107. https://www.sciencedirect.com/science/article/pii/S0167811622000118
  • Soesilo, Mira, Maureen Morrin and Nur Onuklu (2021). No Longer Green with Envy: Objectifying and Destroying Negative Consumer Emotions, Journal of Consumer Affairs, 55(3, Fall), 1111-1138. https://doi.org/10.1111/joca.12397
  • Baskentli, Sara, Lauren Block and Maureen Morrin (2021). The Serving Temperature Effect: Food Temperature, Expected Satiety, and Complementary Food Purchases, Appetite, 160 (May 1), 1-12. https://doi.org/10.1016/j.appet.2020.105069
  • Morrin, Maureen and Beverly J. Tepper (2021). Multisensory Marketing: Effects of Environmental Aroma Cues on Perception, Appetite, and Consumption of Foods and Drinks,  Current Opinion in Food Science, 40, 204-210. https://doi.org/10.1016/j.cofs.2021.04.008
  • Maille, Virginie, Maureen Morrin and Ryann Reynolds-McIlnay (2020). On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues, Journal of Marketing Research, 57(1), 100-117. https://doi.org/10.1177/0022243719878390

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